Privacy policy

This Website Use Policy contains information about Leclerc's use of cookies, links to social networking modules and external websites, and use of aggregate information on its website. It should be read in conjunction with our Privacy Policy.

In this policy, « Leclerc », « we », « our » or « us » mean Biscuits Leclerc Ltd and companies of the same corporate group.  

1. USE OF COOKIES

Leclerc and its marketing service providers may use different types of cookies. Cookies are small files created by your Web browser and placed on your computer. No personal information is transmitted through the use of cookies, and cookies cannot be used to reveal a user's identity. 

Functional cookies are essential to enable various basic site functions and to remember your preferences on our website without you having to re-enter them each time you visit. You can disable these essential cookies in your Internet browser settings; however, certain functions of our website may not execute correctly.     

Analytical or performance cookies are used to understand how visitors interact with the website. These cookies enable us to track website usage patterns, by providing information such as pages which are visited most or least frequently, the number of visitors, traffic sources, how visitors are browsing the site and how long they spend there. You can choose to enable or disable these cookies, but disabling some of them may affect your browsing experience.

2. INTERNET TAGS

Some pages of the website may use Internet tags or "pixel tags" in conjunction with cookies to track user traffic patterns from one Web page to another and to analyze website effectiveness.

3. ANALYTICAL SERVICES

We may use analytics platforms or services such as Google Analytics in conjunction with cookies or tags to display ads that may be of interest to you on the various sites you may visit, based on your areas of interest for example. In such cases, you may opt out of seeing targeted content generated by analytics platforms by modifying your browser account settings and accessing opt-out pages managed by associations such as the Digital Advertising Alliance of Canada and/or the Network Advertising Initiative.

4. LINKS TO SOCIAL NETWORK PLUG-INS OR OTHER THIRD-PARTY WEBSITES

Extensions ("plug-ins") to social networks such as Facebook, Youtube, Instagram and Pinterest may be placed on our website. By using such a link, you agree to receive product-related communications from Leclerc on your social network accounts, and you expressly allow us to use information about your tastes and interests to promote our products. The way in which social network sites interact with our website can be modified by changing your privacy settings in your social network account. You can also log out of your social network account before visiting our website. For more information on social network plug-in protocols and their impact on your privacy rights, please consult the policies of the relevant social network websites.

Our website may also contain links to external websites that are owned and operated by third parties.

Our Privacy Policy and this policy do not apply to social networks or external sites. Leclerc has no control over the personal information collection practices of these third parties and does not manage the privacy policies of these Web sites. Please consult the privacy policies of these third parties before sending them any personal information. Additionnally, links to external sites should not be considered as recommendations by Leclerc and are provided for information purposes only. 

5. ANONYMOUS AGGREGATE INFORMATION

We may collect, use and disclose certain anonymous aggregated information about the use of our website to third parties who provide services to us. This information is not personally identifiable, whether used alone or in combination with other information. Anonymous information that may be collected by our website may include: the type of browser you use, your IP address, pages of the website that you visit and the length of time you spend on the website. This information is used to provide you with a more personalized experience when using our website, to help Leclerc determine areas and products of interest and the browsing habits of its users in order to improve the content, operation and design of the Web site.

6. QUESTIONS

If you have any questions or comments about this Policy, please contact us by e-mail at vieprivee-privacy@leclerc.ca

7. CHANGES

Leclerc may modify this policy at any time without notice. Your continued use of our Web site following the posting of changes means that you accept the terms of the policy as modified. For this reason, we encourage you to review this policy regularly.